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are you getting it?

Not an iPhone Pro

Not an iPad 

Not a breakthrough internet device

iPhone Duo

Are you getting it?

John Ternus’s first keynote as Apple's CEO aped the heights of Steve Jobs’ best keynotes including

An 'intelligent personal' hub [1]

One More Thing

except the one I was anticipating the most

these are not three separate devices...

iPhone Duo is not an iPad; it doesn’t run iPad apps. iPhone Duo is loaded with a "reimagined iOS”; it won't run unoptimized iPhone apps well either. 

Apple's Handoff and now iPhone Handoff [2] — Apple want us to carry three separate devices!

Are You Getting It?

 

  1. John Ternus describes the hub of today as an intelligent personal device best encapsulated by an iPhone. I’ve previously argued that the Mac should embody this role again. A recent article in The Verge argues for a new paradigm around a digital home hub. ↩

  2. iPhone handoff would be a killer feature if Apple had a more diverse phone ecosystem. Google could swoop in with this feature and make the Android ecosystem more compelling if, for example, Clicks Communicator could seamlessly fulfill its proposition as a second phone  ↩